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Athleta Design Challenge 
August 2021

  • Initially offered a contract Assistant Designer position at Athleta after successfully completing a design challenge and later promoted to a full-time Associate Designer position

  • Design Brief: Identify a common life stage and use it as your filter to design a 3 piece accessories collection that includes:

    • 1 Bag ​

    • 1 Hard Good of your choice (hydration, sporting gear, home workout gear, etc.) 

    • 1 Wearable Tech of your choice (you can propose an evolution of something that exists on the market, a totally new innovation, or a widget that would synch with existing technology)

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Experience of Focus: 

Making A Life of One’s Own

Moving away from home and into one's first apartment/dorm/house comes with independence, but also comes with a whole new set of responsibilities. Setting up a healthy routine that benefits one's own body and mind, while also attending to all the tasks of daily life, can be overwhelming without the right tools. 

Making A Life of One’s Own

A Bag That Supports Your Busy Schedule 

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Making A Life of One’s Own

A Water Bottle That Has Your Back

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Making A Life of One’s Own

A Headband That Provides Extra Support 

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