Design challenge for an assistant designer position in the accessories department at Athleta
Work completed in 5 days
Design Challenge 2021
Design Brief
Identify a common life stage and use it as your filter to design a 3 piece accessories collection that includes:
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1 Bag
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1 Hard Good of your choice (hydration, sporting gear, home workout gear, etc.)
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1 Wearable Tech of your choice (you can propose an evolution of something that exists on the market, a totally new innovation, or a widget that would synch with existing technology)
Experience of Focus:
Making A Life of One’s Own
Moving away from home and into one's first apartment/dorm/house comes with independence, but also comes with a whole new set of responsibilities. Setting up a healthy routine that benefits one's own body and mind, while also attending to all the tasks of daily life, can be overwhelming without the right tools.
A Bag That Supports Your Busy Schedule
Making A Life of One’s Own
A Water Bottle That Has Your Back
Making a life of one's own
A Headband That Provides Extra Support
Making A Life of One’s Own
