Athleta_logo_logotype.png

Design challenge for an assistant designer position in the accessories department at Athleta

Work completed in 5 days 

Design Challenge        2021    

Athleta Design Challenge .018.jpeg

Design Brief 

Identify a common life stage and use it as your filter to design a 3 piece accessories collection that includes:

  • 1 Bag 

  • 1 Hard Good of your choice (hydration, sporting gear, home workout gear, etc.) 

  • 1 Wearable Tech of your choice (you can propose an evolution of something that exists on the market, a totally new innovation, or a widget that would synch with existing technology)

Athleta Design Challenge _edited.jpg

Experience of Focus: 

Making A Life of One’s Own

Moving away from home and into one's first apartment/dorm/house comes with independence, but also comes with a whole new set of responsibilities. Setting up a healthy routine that benefits one's own body and mind, while also attending to all the tasks of daily life, can be overwhelming without the right tools. 

A Bag That Supports Your Busy Schedule 

Making A Life of One’s Own

Athleta Design Challenge .005.jpeg
Athleta Design Challenge .006.jpeg
Athleta Design Challenge .007.jpeg
Athleta Design Challenge .008.jpeg

A Water Bottle That Has Your Back

Making a life of one's own

Athleta Design Challenge .010.jpeg
Athleta Design Challenge .011.jpeg
Athleta Design Challenge .012.jpeg
Athleta Design Challenge .013.jpeg
Athleta Design Challenge .014.jpeg

A Headband That Provides Extra Support 

Making A Life of One’s Own

Athleta Design Challenge .016.jpeg
Athleta Design Challenge .017.jpeg
Athleta Design Challenge .019.jpeg
Athleta Design Challenge .018.jpeg
Athleta Design Challenge .020.jpeg