Designing a fresher play food experience by co-opting contemporary food trends and grocery store experiences.
Work done on IMC account, Artoys. concept development, sketching, UX design, and CAD for children's toys.
Elevating the play experience for kids ages 3+
Play Food Meal Kits
I was assigned to develop the concept for a product SKU. The process included research on like products, research on container dimensions and manufacturing source, concept sketching, early CAD, preliminary packaging, and instruction sheet design.
I looked at real-world food trends to update the play food experience and considering how to add extended play value beyond a first and second play.
Over the past few years, meal kits have risen in popularity and become a staple in many homes.