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Design Intent
Elevating the play experience for kids ages 3+
Play Food Meal Kits
I was assigned to develop the concept for a product SKU, which involved researching similar products, container dimensions, and manufacturing sources, as well as concept sketching, early CAD work, preliminary packaging design, and instruction sheet creation.
Inspiration
I researched real-world food trends to update the play food experience and explored ways to add extended play value beyond the first and second play sessions.
Meal Kits
Over the past few years, meal kits have risen in popularity and become a staple in many homes.
Open-ended Design
Toys that allow for open-ended play engage children more and have long-lasting play value beyond their first use.
Ideation
Sketches allowed me to think through and communicate the play food meal kit concept to the design lead and the client.
Final Renderings
I created renderings for a pitch deck showcasing designs for a group of SKUs purchased by Walmart. The final toy designs were adjusted by the manufacturer as needed or desired.
Taco Night!
Fill the shells with your chosen items, add some lime, and don't forget, it's always more fun with friends and family.
Each shell holds four inserts. Once inserted, the pressure holds all items sturdily inside the shell.
Sushi Time
Pick your base, choice of fish, and toppings and don't forget to have fun
Each piece has a male/female connection on either the top or bottom, allowing the parts to stack together securely.
All American Comfort
The vegetables break into pieces, allowing the player to fill each pie crust with their desired fillings.
The vegetables have male/female connectors, which allow the pieces to be taken apart and put back tougher. Breaking apart the ingredients will enable them to fit in the pie crust.
Fire Up The Grill
Break the vegetables into pieces and then create your desired skewer combinations by stringing them on the skewer.
Each piece has a hole that enables it to be threaded onto the skewer.
Play Self-Checkout
Station
I contributed to early drafts of screen and card reader and supported revision of screen design—designed UX, UI, and audio for screen interaction.
Ideation
Sketches were used to assist the lead designer of the SKU design in generating ideas for the product's form.
UX Flow
I utilized the UX flow as a tool to create a logical outline for the final design.
UX and UI Design
When designing the UX of the station, my goal was to develop the most enjoyable and logical play experience while staying within the client's cost parameters.
Imagining A Future With Less Plastic Waste
I created labeling concepts with the aim of promoting recycling and extending the product's lifespan beyond its initial owner.
Label Design Concepts
The labels, which would be embossed on the bottom of the toys, are a concept that derived from several conversations between the lead designer and myself had about plastic waste in landfills.
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