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Designing a fresher play food experience by co-opting contemporary food trends and grocery store experiences.   

Work done on IMC account, Artoys. concept development, sketching, UX design, and CAD for children's toys. 

Internship         2020     

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Design Intent 

Elevating the play experience for kids ages 3+

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Play Food Meal Kits 

I was assigned to develop the concept for a product SKU. The process included research on like products, research on container dimensions and manufacturing source, concept sketching,  early CAD, preliminary packaging, and instruction sheet design. 

Inspiration 

I looked at real-world food trends to update the play food experience and considering how to add extended play value beyond a first and second play. 

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Meal Kits

Over the past few years, meal kits have risen in popularity and become a staple in many homes.  

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Open-ended 

Toys that allow for open-ended play engage children more and have long-lasting play value beyond their first use.   

Ideation

Sketches allowed me to think through and communicate the play food meal kit concept to the design lead and the client. 

Final Renderings 

Renderings were made for a pitch deck. These designs were part of a group of SKUs purchased by Walmart. Final toy designs were adjusted as needed/desired by the manufacturer. 

Taco Night!

Fill the shells with your chosen items, add some lime, and don't forget, it's always more fun with friends and family. 

Each shell holds four inserts. Once inserted, the pressure holds all items sturdily inside the shell. 

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 Sushi Time.

Pick your base, choice of fish, and toppings and don't forget to have fun

Each piece has a male/female connection on either the top or bottom, allowing the parts to stack together securely. 

All American Comfort.

Prep, fill, and enjoy. 

The vegetables have male/female connectors, which allow the pieces to be taken apart and put back tougher. Breaking apart the ingredients will enable them to fit in the pie crust. 

Fire Up The Grill.

Cut, sort, thread, play, and play again. 

Each piece has a hole that enables it to be threaded onto the skewer. 

Play Self-Checkout
Station 

I contributed to early drafts of screen and card reader and supported revision of screen design—designed UX, UI, and audio for screen interaction. 

Ideation

Sketches were used to aid the designer leading the SKU design in generating form ideas. 

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UX Flow

I used the UX flow as a tool to generate a logic outline for the final design. 

UX and UI Design   

When designing the UX of the station, my goal was to develop the most enjoyable and logical play experience within the parameters sent by the manufacturer. 

Imagining A Future With Less Plastic Waste

Designed labeling concepts to promote recycling/ extending products life span beyond the first owner 

Lable Design Concepts

The labels, which would be embossed on the bottom of the toys, are a concept that derived from several conversations between the lead designer and myself had about plastic waste in landfills.