Rethinking How We Tag Our Garments
Wearable Labeling Technology for the
Concept developed in partnership with Sarah Jane Wolcott. Visual design and written statement by Parker Crumley.
Awarded Honorable Mention in the Fast Company's 2020 Innovation by Design Awards
Our clothing label system utilizes two methods of labeling: one consumer side using Snap-Tag technology and the other for manufacturers with SNAP-Tag.
Consumer targeted labeling would utilize Snap-Tag technology, similar to QR codes; a Snap-Tag is a machine-readable optical label that contains information about the item to which it is attached and is read by phone camera applications. The code is printed on the garment label and provides consumers with a product profile supporting information such as garment care, garment history, as well as trade-in or recycling information. Consumer garment profile check-ins would allow brands to gather data on their products post-sale, tracking key performance metrics, and real-time insight into product movement.
SNAP-tag chemical labeling, which is an ID tag embedded in the DNA structure of the product's fiber, assures product identification even with a partial clothing tag. A reliable labeling system allows for a boutique upcycled consumer platform and the possibility of an innovative clothing recycling system.
Garment tracking and identification also create the opportunity for brand-driven resale systems, where post-sale products continue to be assets. Companies, motivated by the potential resale value of a garment, would be driven to create innovative designs that optimized clothing lifespans by designing for durability or easy repair.
This dual tag system touches upon opportunities present in both consumer and manufacturing realms. The system provides more information to buyers and allows brands to utilize consumer-garment data. These tags establish a baseline identification system that would allow for the development of a streamlined fiber recycling system. It can also provide a monetary incentive for brands to take responsibility for their products post-first sale and would create a framework that support the production of intentionally designed and sustainable goods.
Snap Tag - Consumer Label
SNAP-Tag - Chemical Label
The SNAP-tag is fused to the protein of interest. Labeling occurs through covalent attachment to the tag, releasing either guanine or a cytosine moiety. The ID tag is then embedded in the DNA structure of the product’s fiber.
Post-sale tracking key performance metrics
Real-time insight into product movement
Boutique upcycled consumer platform
Innovate recycling system
Fiber/Chemical cellular identification
Garment construction innovation